A Review on HTML Tips
The fact that Google (and Bing) are constantly evolving means that the techniques used to help improve the rankings of web pages should evolve with them. Unfortunately many of the individuals and organizations that claim to be experts in SEO don’t bother keep up with the evolving state of search, and many clients end up paying for these http://www.ihtmlvault.com/to essentially waste their time and money by focusing on outdated strategies involving meta tags, keyword density, and keyword stuffing. Google is also somewhat secretive about the specifics of the algorithm, so the only way to really get a handle on the intricacies of search is to study real search results – a step taken only very rarely by so-called SEO consultants.
The mos recent evolution of Google has come in a series of updates popularly referred to as the Panda updates. Google has always stressed the importance of content in its statements to the web development industry, and Panda is its biggest step yet to move content-rich web sites ahead of content-light web sites in search rankings. This means that, in many cases, there are no shortcuts to the top of the rankings. Web developers must employ writers and they must create pages with substantive, engaging content.
One of the more innovative advances introduced by Panda to the Google algorithm involves the way it reads content. As mentioned above, search engine bots scan web sites and transmit their content to an index to be processed by an algorithm. In the past, the word “read” might have been a bit of an over-statement for what the algorithm was actually doing, but as of the Panda updates, “read” has become an increasingly fitting way to describe what is happening. Google has essentially taught its algorithm to read – not just recognize text – but read the way you and I do. The algorithm now notices spelling and grammar errors, and it also tries to distinguish invaluable content from space-filling words on a page.