One of the most advanced machine-readers in existence, Google’s bot/algorithm is still flawed. In attempting to address issues related to poorly written content, Google has devalued web sites that enhance user experiences through images, illustrations, and animations. Some of the web’s most well-designed sites now have no chance at showing up in Google’s rankings. HTML code snippets a fair portion of the web is forced to rely on Google for traffic and business, many web pages will now end up seeming wordy and over-explained (take this one for instance).
Relative to other search marketing firms in Columbus, Sites Up And Running takes a comparatively academic view of search engine rankings, forgoing the noise posted about SEO on the internet and getting into the real nuts and bolts of the machines and mathematics behind the rankings. This allows us to propose innovative, customized strategies that help sites move up the rankings ahead of web pages using the older optimization strategies outlined above (the vast majority of websites).
Search Engine Optimization at Sites Up And Running begins with a consultation and a research-driven strategy proposal. Because this optimization strategy must be taken into account at every level in the development of a site, the optimization project should begin before site development – a process that is explained more completely during the consultation. And because content, as mentioned above, has become the overwhelming factor in a sites ability to rank highly in Google, the bulk of our strategy proposal will focus on what kind of content will engage both site visitors and search engines.
